How do you use data layers in GTM?

Set up the data layer variable

1. Click Variables.
2. Under User-Defined Variables, click New.
3. Click Variable Configuration and select Data Layer Variable as the variable type.
4. In the Data Layer Variable Name field, enter the key exactly as it was written in the code (e.g. bookTitle, not book title.)

What is a data layer GTM?

A data layer is an object that contains all of the information that you want to pass to Google Tag Manager. Implementing the data layer with variables and associated values, as opposed to waiting for those variables to load throughout the page, ensures that they will be available as soon as you need them to fire tags.

How do I send data to GTM?

Tag Manager

1. In a web container, add a GA4 Configuration tag, or edit an existing one.
2. Select Send to server container checkbox.
3. Enter the Server Container URL into the corresponding text field.
4. Save the tag and configure the trigger to fire on All pages trigger.
5. Publish the container.

How do I push a data layer in Tag Manager?

By adding Data Layer snippet above the Google Tag Manager container snippet ( dataLayer = [] ). This method is also mentioned in the official GTM documentation. It’s called Data Layer declaration. Or by pushing data with dataLayer.

How does a data layer work?

A data layer is a JavaScript object that collects data on your website in a standardized way. Every tool you hook up to your website — analytics, heatmapping, live chat, etc. — accesses this one layer of data, which ensures two things: Each tool gets the data it needs.

How do you view the data layer?

A third way to find your data layer information is using the console tab in developer tools. Simply type “dataLayer” into the console, and voila, there’s your data layer. Click the down arrow next to the data layer array, and you can see the different objects inside.

How do I know my data layer?

What is GTM tracking?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.

How do you access the data layer?

How do you implement GTM?

Implementing Universal Analytics Via GTM

1. Step 1: Create an account.
2. Step 2: Create a tag.
3. Step 3: Add your tracking ID.
4. Choose what and where to track.
5. Step 5: Make sure your site is ready.
6. Step 6: Preview and publish.
7. Step 7: Remove duplicate code.
8. Step 8: Check your stats.

What are the advantages of data layering?

Five ways a data layer can help your website

• It allows easy integration of third-party technologies.
• Improve the information you collect.
• Future proof your site from the demands of future third-parties.
• Move beyond the IT development cycle.
• Update all your tags from a single point.

What is a data layer variable?

What is a Data Layer Variable? Data Layer Variable enables you to fetch a value from the Data Layer and turn it into a variable (which can be used in Tags, Trigger, and other variables). If you want to get even more custom information, ask a developer to add it to the Data Layer with the help of dataLayer. push.