How do you respond to an online review?
How to respond to a positive review (4 steps)Step 1: Thank the customer for the positive review and be specific. Step 2: Use the business name and keywords in your review response to the good review. Step 3: Add a little marketing to your review response. Step 4: Invite customer to do something in your response.
When and how managers responses to online reviews affect subsequent reviews?
The authors find that manager responses to negative reviews (MR-N) can significantly influence subsequent opinion in a positive way if those responses are observable at the time of reviewing. Interestingly, the findings show this externality to be negative for manager responses to positive reviews (MR-P).
What can you do about a bad review?
The “Don’ts” of Dealing With Negative Online ReviewsGet defensive. Ignore it. Get pulled into an online battle. Acknowledge the issue and apologize. Tactfully promote a positive image of your business. Be authentic and personal. Take it offline.
What are the possible consequences of fake reviews?
Online review sites like Yelp, Google, and Tripadvisor have systems in place for spotting reviews written by someone hired or paid by a business. Fake online reviews can also result in your business listing or page being banned or suspended. This, in turn, can lead to a dip in your search rankings.