What is the dark side of consumer behavior?

Research frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying. Materialism and compulsive consumption are viewed as dimensions of the dark side of consumer behaviour and have been the focus of consumer research for several decades.

How does globalization affect consumer behavior?

Globalization and accompanying changes and trends are visible in the sphere of consumption mainly through initiating new forms of consumption and consumption behaviours, creating new products, new sales places and new needs, changing the ways of consumption, trends and lifestyles, increasing in consumer activity on the …

What is heterogeneity in globalization?

meaning “race” or “type, class.” In the globalization debate the term “heterogeneity” is generally used to describe a quality of cultural diversity, mostly as antidote of the cultural convergence-thesis, which proposes an increasing homogenization of culture through globalization.

Is economic globalization homogeneous or heterogeneous?

This research proposes that economic globalization does not lead to homogeneity of culture, but to heterogeneity.

What is compulsive consumption?

GENERAL DESCRIPTION. When we use the term “compulsive consumption,” we are speaking about a type of consumer behavior which is inappropriate, typically excessive, and clearly disruptive to the lives of individuals who appear impulsively driven to consume.

What is negative consumer behavior?

Negative consumer behavior is an important research topic as it explores consumer behaviors that threaten a brand’s image and financial stability. Theoretically, this work establishes that consumers’ relationship with their consumption activities has significant impacts on consumer behavior.

How does globalization affect us as a student?

– Globalization enhances the student’s ability to acquire and utilize knowledge. Globalization enhances the ability of learners to access, assess, adopt, and apply knowledge, to think independently to exercise appropriate judgment and to collaborate with others to make sense of new situations.

What has been the impact of economic globalization in your daily life as a consumer?

Globalization allows companies to find lower-cost ways to produce their products. It also increases global competition, which drives prices down and creates a larger variety of choices for consumers. Lowered costs help people in both developing and already-developed countries live better on less money.

What are the examples of heterogeneity in globalization?

“Cultural heterogeneity refers to differences in cultural identity related to, for instance, class, ethnicity, language, traditions, religion, sense of place, and many other cultural aspects. These differences can make it more or less difficult for people to communicate, trust and co-operate with each-other.

What are the examples of heterogeneity?

A heterogeneous mixture is a mixture of two or more compounds. Examples are: mixtures of sand and water or sand and iron filings, a conglomerate rock, water and oil, a salad, trail mix, and concrete (not cement).

What is homogeneous globalization?

Cultural homogenization is an aspect of cultural globalization, listed as one of its main characteristics, and refers to the reduction in cultural diversity through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values.

Will globalization produce a homogeneous world?

In fact, globalization is not simply homogenization; on the contrary, it enhances cultural identity. First, People are not mere objects of cultural influences, but subjects who can reject or integrate culture. Besides, with the development of science and technology, people are closer than before.

What is the meaning of the plural economy?

The plural economyguarantees respect for collectively owned and private land, while promoting and fostering the communitarian aspect of the economy as an alternative form of solidarity in rural and urban areas. UN-2

How is consumption defined as a component of aggregate demand?

Aggregate consumption is a component of aggregate demand. Consumption is defined in part by comparison to production. In the tradition of the Columbia School of Household Economics, also known as the New Home Economics, commercial consumption has to be analyzed in the context of household production.

What are the different types of consumption in economics?

According to mainstream economists, only the final purchase of newly produced goods and services by individuals for immediate use constitutes consumption, while other types of expenditure — in particular, fixed investment, intermediate consumption, and government spending — are placed in separate categories…

How is the opportunity cost of time related to consumption?

In the tradition of the Columbia School of Household Economics, also known as the New Home Economics, commercial consumption has to be analyzed in the context of household production. The opportunity cost of time affects the cost of home-produced substitutes and therefore demand for commercial goods and services.