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What are the responsibilities of a category manager?

What are the responsibilities of a category manager?

What are the category manager’s responsibilities?

  • Analysing data or insights to determine industry and consumer trends regarding the product and category.
  • Creating and developing a strategic long term plan for the development of the category.
  • Developing an exit strategy for unsuccessful products.

What is category manager?

Category Manager develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions.

What qualifications do you need to be a category manager?


  • Proven experience as category manager or similar role.
  • Solid knowledge of category management, marketing and sales principles.
  • Understanding of data analysis and forecasting methods.
  • Proficient in MS Office.
  • An analytical mind with a strategic ability.
  • Excellent communication and people skills.

What makes a successful category manager?

A category manager needs a broad range of skills to be successful: Hard analytical skills, such as the ability to analyze large swaths of data to identify trends and gaps in the market, the ability to implement a strategic plan aligned with the goals of the business, as well as soft skills to communicate and negotiate …

How do I prepare for a category manager interview?

Role-specific interview questions

  1. What’s your marketing/supply chain/merchandising experience?
  2. What internal teams should a Category Manager collaborate with and why?
  3. How do we stand out against our competitors?
  4. How do you determine category ranging?
  5. How do you use PnL as a Category Manager?

Who works under category manager?

The category manager is the glue of any good company that sells goods to the public or sells goods to the retailers, they work with marketing, research companies, trade marketing, supply chain and commercial departments to ensure a common category message and strategy is understood and implemented.

What are the six components of category management?

Category Management Process: The Key Steps

  • Step One: Define the Category.
  • Step Two: Assess the Category’s Role.
  • Step Three: Assess Performance.
  • Step Four: Set Objectives and Targets.
  • Step Five: Develop Strategies.
  • Step Six: Category Tactics.
  • Step Seven: Implementation.
  • Step Eight: Review.

What is a category strategy?

Put simply; a category strategy defines what a category needs to do to perform optimally. In other words, it’s a means to drive sales of a specific group of products and can be implemented at store level. More than that, it’s also defined by the role the category takes on within your stores.

What is category management example?

Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish.

What is category management strategy?

Category Management is a strategic approach to procurement where organisations segment their spend into areas which contain similar or related products enabling focus opportunities for consolidation and efficiency.