What is DoubleVerify?

DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms.

Is DoubleVerify owned by Google?

Google Selects DoubleVerify as Trusted Brand Safety and Viewability Partner Within the Google Measurement Partner Program – DoubleVerify.

What kind of company is DoubleVerify?

DoubleVerify technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. The company was founded in 2008 and headquartered in New York City, New York.

Who uses DoubleVerify?

Who uses DoubleVerify?

How does DoubleVerify make money?

Advertiser-driven revenue comes from DoubleVerify charging a fee per 1,000 impressions it analyzes. Meanwhile, DoubleVerify has also been pushing into the sell-side – it purchased Ad-Juster in 2019, for instance, to further that incursion. Sell-side revenue was $21.4 million in 2020, up from $14.8 million in 2019.

Who are DoubleVerify competitors?

DoubleVerify competitors include Integral Ad Science, White Ops and comScore.

Is Double verify a DSP?

NEW YORK, November 2, 2020 — DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Brand Safety targeting on Google Marketing Platform’s demand-side platform (DSP), Display & Video 360.

Is DoubleVerify a DSP?

DoubleVerify’s Integrated Metrics allow you to access DV-measured authentication data within your demand side platform’s (DSP) interface, making it easy to monitor performance and optimize programmatic campaigns.

Is DoubleVerify public?

DoubleVerify, a digital analytics company, went public on Wednesday at $35 per share, well above the $24 to $27 per share price set for the initial offering. Why it matters: The IPO values DoubleVerify at roughly $4.5 billion. It’s a huge feat for an ad tech firm, especially in the midst of the COVID-19 pandemic.

How many people work at DoubleVerify?

660 employees
How many Employees does DoubleVerify have? DoubleVerify has 660 employees.

Why do we do ad verification?

Why is Ad Verification Needed? While ad verification is typically used by advertisers, it also benefits publishers. For advertisers, it helps save their precious advertising budget and improve the efficiency of ad campaigns. It allows them to verify that the ads are displayed as contracted with the publisher.

What are the most recent IPOS?

Last 100 IPOs