What is the marketing strategy of Airtel?

Segmentation, targeting, positioning in the Marketing strategy of Airtel. Airtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS – Data, caller tunes etc.

What are the marketing strategies in marketing?

Top 10 B2C Marketing Strategies

• Social Networks and Viral Marketing.
• Paid Media Advertising.
• Internet Marketing.
• Email Marketing.
• Direct Selling.
• Point-of-Purchase (POP) Marketing.
• Co-Branding, Affinity, and Cause Marketing.
• Conversational Marketing.

What is the marketing strategy of Jio?

1. Combined Marketing Strategies. Price: One of the most attractive strategies, Jio adapts, is pricing strategies. Not only the company offered a satisfying price to their various products for individuals but it also leads the in-vogue telecom market.

What is the pricing strategy of Airtel?

Airtel Price/Pricing Strategy: Airtel follows a competitive pricing strategy because of the huge competition in telecom segment in India from competitors like Reliance Jio, Vodafone etc.

Which pricing strategy is used by Jio?

decoy pricing strategy
Secondly, Jio uses the decoy pricing strategy, which is known to influence the choices made by a consumer.

What are the strategies of Reliance?

Reliance is pursuing its strategy to grow, by leveraging its existing know-how and asset base and investing in opportunities strategic to its existing businesses and those of the future.

What is the marketing strategy of Airtel India?

Segmentation, targeting, positioning in the Marketing strategy of Airtel. Airtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS – Data, caller tunes etc. Apart from geographically segmenting the market in East, West, North, South & central,…

What are the rates for positioning on Airtel?

Positioning – Airtel The tariff rates charged by the government were quite high. Cellular players has little choice but to impose high call charges on their customers. Airtime rates were as high as Rs 16 per minute as against Rs 1.20 for landline communication. Thus, all players targeted the premium sector, which could afford the rates.

Which is the best report on Bharti Airtel?

Starting with the description of the research methodology and research design, the report gives the introduction of Bharti Enterprises and its Strategic Business Units followed by the profile of Airtel and its partners. It also highlights the values at Bharti Airtel.

Which is a differentiating factor for Airtel marketing?

Airtel products like sim card cover and recharge vouchers are beautifully designed to appeal to the customer. Airtel provides its digital TV services through its set top boxes which are easy to configure and use. All these products acts as a differentiating factor for Airtel service marketing.