Banner ads might be a more straightforward form of marketing than what you sometimes see in the business world. It’s easy to think that the success they provide is less than something like SEO or collaborative campaigns due to their simplicity, but their prominence on the internet might still have you interested in what they can do. However, if you’re currently engaged in banner ad campaigns, only to find that they aren’t producing the kind of results that you want to see, it might be worth asking if they’re engaging enough.

It’s important to be honest with yourself at times like these, and if they could be better, what can you do to improve them?

Their Location

Perhaps the reason that you’ve struggled to find success with your banner ads up to this point is to do with the location that you’ve been putting them in. Fan wikis are often a popular place for marketing such as this, but it’s important to consider your audience and who you’re trying to reach. Placing them in or around an online casino can also help you to make a subtle impression while users play their games, but it can also introduce elements of competition. Are you trying to make your banner ad more attention-grabbing than the lights of the slots in front of them? If so, that might hinder your cause, rather than help it, making you distracting to them, instead of engaging.

Incorporating Video

When thinking about the types of marketing that people might conventionally think of as being more successful than banner advertising, the thought of video marketing could well cross your mind. However, you don’t necessarily need to think of video marketing as being entirely separate from your goals here. While you don’t want to cross the bridge into being so obnoxious as having your banner take over the page with your video – the movement and unfolding of events that come with it (even silently) can draw the eye of your audience member up to the top of the page.

Of course, it’s not just about putting any video here, and to be as successful as possible, you might want to ensure that your video content is as strong as it can be.

A Successful Promotion of Your Brand

It could be that you feel as though you’re doing everything right, even down to the point of making these ads as colourful, and over-the-top as they can be. In that case, that might be the exact problem. It could be that, while eye-catching, this explosion of colour and stimulus simply isn’t appealing enough – and maybe it isn’t representative of your brand at all.

It’s important to consider what you’re trying to sell about yourself, and how the banner ad is going to do that. Being eye-catching doesn’t mean just grabbing attention at all costs, it means planting a seed that will stay with your audiences for a long time until they realise that your brand name is one that they’re interested in learning more about.