What are cognitively based attitudes?

Cognitively based attitudes are based primarily on a person’s beliefs about the properties of the attitude object; their function is “object appraisal,” meaning that we classify objects according to the rewards or punishments they provide.

What are the 3 components of the ABC model of attitudes?

Every attitude has three components that are represented in what is called the ABC model of attitudes: A for affective, B for behavioral, and C for cognitive. The affective component refers to the emotional reaction one has toward an attitude object.

What is high elaboration?

At higher levels of elaboration, people are more likely to think over an issue carefully, but, at lower levels, they may make decisions that are less carefully thought out.

What is cognitive persuasion approach?

The approach to understanding persuasion that tries to find out what people think when they are exposed to persuasive efforts is known as the cognitive approach, which focuses on how people think when they are exposed to persuasion and how thoughts affect attitude change.

What is high Elaboration Likelihood?

The ELM argues that when a person encounters some form of communication, they can process this communication with varying levels of thought (elaboration), ranging from a low degree of thought (low elaboration) to a high degree of thought (high elaboration).

What are the two routes of persuasion?

This proposes two major routes to persuasion: the Central Route and the Peripheral Route.

What are the examples of cognitive response?

For example, when presented with the fact, “ 9 out of 10 college students drink alcohol”, and your cognitive response is, “ Yeah, I would say most of the people at my school are drinkers”, you would be having a direct response.

What are some methods people use to reduce cognitive dissonance?

Dissonance can be reduced in one of three ways: a) changing existing beliefs, b) adding new beliefs, or c) reducing the importance of the beliefs.

What are examples of attitudes?

Attitudes can include up to three components: cognitive, emotional, and behavioral.

• Example: Jane believes that smoking is unhealthy, feels disgusted when people smoke around her, and avoids being in situations where people smoke.
• Example: Wyatt has an attitude that eating junk food is unhealthy.

How are cues used to determine the likelihood of elaboration?

These cues will involve factors such as the credibility or attractiveness of the sources of the message, or the production quality of the message. The likelihood of elaboration will be determined by an individual’s motivation and ability to evaluate the argument being presented.

How is the elaboration likelihood model used in psychology?

The elaboration likelihood model has been an influential and widely-cited theory in psychology, and its key contribution is the idea that people can be persuaded of things in one of two different ways depending on their level of elaboration for a particular topic. Darke, Peter. “Heuristic-Systematic Model of Persuasion.”

Who is the founder of the Elaboration Likelihood Model?

When people are less invested in a topic, they’re more likely to be persuaded by the peripheral route and are more easily influenced by superficial aspects of the situation. The elaboration likelihood model is a theory developed by Richard Petty and John Cacioppo in the 1970s and 1980s.

How does the elaboration likelihood model ( ELM ) work?

The Elaboration Likelihood Model (ELM) explains how persuasion message works in changing the attitude of reader or viewer. It is very much important for corporations and advertisement agencies, in designing their market strategies and understanding the attitudes of peoples. Theory